About me

I'm a designer and brand strategist with 25+ years building brand identity, design and campaigns for agencies and in-house teams across Melbourne and London. I've led brand strategy and creative direction for major international names including Nike, Levi Strauss, Shell, Gillette and Foster's, with work recognised by national and international design awards and featured in Graphis, Communication Arts, Creative Review, Inside and Wallpaper.

My core skills span brand strategy, identity and creative direction, graphic and packaging design, digital and paid media, campaign development, stakeholder management and team leadership — across print, digital and the built environment.