Albion Terrace

Albion Terrace's distinctive brick facade, arched windows, circular portholes and a sweeping curved form gave the development a character rare among its peers. Rather than impose an identity on top of the architecture, the opportunity was to draw the brandmark out of the building itself.

I designed a brandmark built from the architectural language of Albion Terrace, translating its arches and circles into a mark that celebrates the shape of the building. Carried through livery, signage and art direction, and extended across print collateral and the display suite, the identity gives the development a presence as considered as the architecture it represents.