Establishment
Hotel

Establishment Hotel sits within one of Merivale's most storied precincts, a network of bars, restaurants and venues each with its own identity, all sharing a single address. The challenge was to give the boutique hotel a refined presence of its own — distinct enough to stand as a destination, disciplined enough to move seamlessly alongside every other complex within the precinct.

I developed the identity and art direction for Establishment Hotel, extending it through wayfinding signage and livery across the site, and codifying the system in a set of brand guidelines built to hold consistency across a precinct in constant use and evolution.