Hudsons Coffee

In a category crowded with chains chasing the same handful of cues, Hudsons Coffee needed a brand with genuine warmth — one that could hold its own on the high street while feeling personal, cup by cup. The brandmark needed to carry that promise in a single gesture, instantly legible on an apron, a cup or a shopfront.

I designed the brandmark and identity for Hudsons Coffee, anchored by a heart-formed steam mark and the line "a little love in every drop," and extended the system through packaging, print collateral and bold environmental graphics — pop-art murals and illustration, directed to give each store its own energy while staying unmistakably Hudsons.