Exeden

Exeden set out to disrupt a category built on convention, bringing a purpose-led approach to HR and workplace consulting that puts people ahead of process. As a brand new venture, it needed an identity with the confidence to challenge tradition from day one — distinct from the corporate HR world it was positioning itself against.

I developed the brand strategy and identity for Exeden from the ground up, using custom illustration and art direction to give the brand warmth and character, underpinned by clear brand guidelines. This was carried through to a new website and suite of print collateral, giving Exeden a consistent, confident presence from first impression onward.