Exeden

Exeden set out to disrupt a category built on convention, bringing a purpose-led approach to HR and workplace consulting that puts people ahead of process. As a brand new venture, it needed an identity with the confidence to challenge tradition from day one — distinct from the corporate HR world it was positioning itself against.

I developed the brand strategy and identity for Exeden from the ground up, using custom illustration and art direction to give the brand a clean, modern feel underpinned by clear brand guidelines. This was carried through to a new website and suite of print collateral, giving Exeden a consistent, confident presence from first impression onward.